Brief: From Isaac Carew to Nina Kravitz, it's fair to say VanMoof has some influential ambassadors across the world. But how can they use these ambassadors to make buying an e-bike feel more accessible?
Solution: By starting a conversation. Instead of the ambassadors appearing untouchable, let's get to know why they ride a VanMoof... and then ask that same question back to VanMoof's community. The effect? Riding a VanMoof no longer feels like an exclusive experience, instead it’s an elevated experience you can be part of.
Agency: VanMoof in-house creative team
Year: 2021
Responsibilities: Concept creation, narrative writing, interviewing, social, CRM
