Brief: From Isaac Carew to Nina Kravitz, it's fair to say VanMoof has some influential ambassadors across the world. But how can they use these ambassadors to make e-biking feel more accessible?
Solution: By starting a conversation. Instead of the ambassadors appearing untouchable, let's get to know why they ride a VanMoof... and then ask that same question back to VanMoof's community. The effect? Riding a VanMoof no longer feels like an exclusive experience, instead it’s a joyride you're invited on.
