Brief: During the Covid pandemic, e-bike sales rocketed. With nobody using their cars, bikes were king of the road. But as people started returning to their ‘normal’ lives, how did VanMoof make sure the momentum wasn’t lost?
Solution: Traffic jams. Road rage. Crammed buses. In a new dawn, why go back to our destructive habits? You have a choice: stay in the past or ride the future. We know which looks better to us.
