BABBOE: THERE'S MAGIC IN THE RIDE

things took off in travel, then i jumped on two wheels, stopped off at the playground and ended up tangled in the wardrobe. it's been a wild ride so far, and i'm just getting started.

Brief: Babboe has some of the most affordable, efficient cargo bikes in the industry. But when everyone else is boasting about motor power and app integration  – how do they stand out from the crowd? 
Solution: Your dad was doing the school run... you were riding a dragon into Mordor. Your mum was pedalling up a hill... you were strapping in for your rollercoaster ride.  When did it become about just getting from A to B? Let's reclaim the magic in the ride.

There's more where that came from

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