Brief: Babboe has some of the most affordable, efficient cargo bikes in the industry. But when everyone else is boasting about motor power and app integration – how do they stand out from the crowd?
Solution: Your dad was doing the school run... you were riding a dragon into Mordor. Your mum was pedalling up a hill... you were strapping in for your rollercoaster ride. When did it become about just getting from A to B? Let's reclaim the magic in the ride.
