Brief: Whether you need to transport your dog to the beach or take all four kids to school, Babboe has the right kind of cargo bike for every person, in every situation. But how does the cargo bike for everyone stand out from the crowd?
Solution: Your dad was taking you home on his bike – you were riding a dragon into Mordor. When you were a kid, a journey was never just about getting from A to B. It was an opportunity for your imagination to run wild. So let's scrap the stats on motor power and tyre thickness and see the world through the same lens we once did. Let's reclaim the magic in the ride.
Agency: Dentsu Creative x Since '88 x Make 'Em Say
Year: 2023
Responsibilities: Concept creation, film scripts, tag line
