BRIEF: How do VanMoof encourage riders to come and test ride the new S5 & A5 electric bikes?
SOLUTION: We show the true beauty of riding. And when we say true beauty, we don’t just mean the smooth and sunny rides. We mean the rainy rides, the five-minute-turned-one-hour rides, the windy, tear-streaming rides. All of it. When you ride, you discover your city in a completely unique way. And who better to front this all-in attitude than London's very own Little Simz?
- Campaign narrative above. - OOH on page.
Campaign featured by - HypeBeast, i-D Magazine
