Brief: How do VanMoof encourage riders to come and test ride the new S5 & A5 electric bikes?
Solution: We show the true beauty of riding. And when we say true beauty, we don’t just mean the smooth and sunny rides. We mean the rainy rides, the five-minute-turned-one-hour rides, the windy, tear-streaming rides. All of it. When you ride, you discover your city in a completely unique way. You ride all-in.
Agency: VanMoof in-house creative team
Year: 2021
Responsibilities: Concept creation, campaign narrative, tag line