Brief: Thanks to a fruitful collaboration between the two brands, VanMoof bikes were the first ever e-bikes you could locate through the Apple Find My Feature. It was time to tell the world.
Solution: Sleek design, smooth UX and stylish products – VanMoof x Apple was a collaboration that made sense. So much so, it was important not to overcomplicate. We paired Apple’s recognisable simplicity with VanMoof’s playful tone of voice to create a campaign ownable for both brands.
Agency: VanMoof & Apple in-house creative team
Year: 2021
Responsibilities: Collaborating with Apple's creative team, campaign messaging, headlines, blog, social, video copy, CRM
