Brief: Thanks to a fruitful collaboration between the two brands, VanMoof bikes were the first ever e-bikes you could locate through the Apple Find My Feature. It was time to tell the world.
Solution: Sleek design, smooth UX and stylish products – VanMoof x Apple was a collaboration that made as much sense as strawberries and cream. So much so, it was important not to overcomplicate. We paired Apple’s recognisable simplicity with VanMoof’s playful tone of voice to create a campaign ownable for both brands.
