Brief: How does VanMoof launch their first ever high-speed e-bike? And what do they call it?
Solution: It was as if it was meant to be. Velo (bike) + City = Velocity. Velocity = speed. Enter, The VanMoof Velocity (or the VanMoof V). This bike was twice as fast, and twice as impressive. It redefined what people thought was possible in electric riding. There was a new road tustler in town.
Agency: VanMoof in-house creative team
Year: 2021
Responsibilities: Product naming, concept creation, tag line, film script, landing page copy, CRM, paid ads, social
