BRIEF - How does VanMoof launch their first ever high-speed e-bike? And what do they call it?
SOLUTION - It was as if it was meant to be. Velo (bike) + city = Velocity. Velocity = speed. Enter, The VanMoof Velocity (or the VanMoof V). This bike was twice as fast, and twice as impressive. It redefined what people thought was possible from an e-bike, almost as if it landed here from the future...
- Launch films above. - Website copy and CRM below. - Blog. - Press release. - Press deck.
Campaign featured by: Highsnobiety, Opumo, T3, HypeBeast, The Verge
