Brief: Yeah, they looked good, but did they actually work? There were questions over the reliability of their e-bikes and VanMoof wanted to put these worries at bay for any potential new riders.
Solution: These bikes aren't just tried and tested. They're put through hell. Tropical rainstorms. Sahara-level heat. Extreme shocks. Arctic temperatures. In their testing lab, VanMoof subjects their bikes to the absolute worst, so you can rest assured they'll handle anything the city throws their way.
Agency: VanMoof in-house creative team
Year: 2023
Responsibilities: Concept creation, tag line, campaign messaging, film scripts, landing page copy
