VANMOOF – REVOLUTION, BUILT IN

– concept creation, campaign messaging, tagline, scriptwriting, CRM, press deck & release, product naming, OOH, social, PDP copy –

BRIEF – The new generation of VanMoof e-bikes was ready. It was time to launch the VanMoof S5 & A5.

SOLUTION – These bikes didn't just raise the bar for VanMoof – but for the entire e-bike category. Thanks to their built-in groundbreaking tech and design, the S5 & A5 were set to revolutionise how people across the world experienced their cities.

- Launch film above - Landing page copy below. - Blog. - Press release.

Campaign featured by - T3, Highsnobiety, HypeBeast, The Verge