Brief: The new generation of VanMoof e-bikes was ready. It was time to launch the VanMoof S5 & A5.
Solution: These bikes didn't just raise the bar for VanMoof – but for the entire e-bike category. Thanks to their built-in groundbreaking tech and design, the S5 & A5 were set to revolutionise how people across the world experienced their cities.
Agency: VanMoof in-house creative team
Year: 2022
Responsibilities: Concept creation, campaign messaging, tag line, film script, CRM, press deck and release, product naming, OOH, social copy, PDP/dot com copy, interviewing
