Brief: Apple Maps was not the number-one mapping app. So, in an effort to increase its popularity, Apple had improved the app’s features – namely the biking routes. Apple came to VanMoof asking for a concept to launch their new and improved mapping feature.
Solution: City rides through riders’ eyes. Nobody knows their city quite like the riders that live in it. From famous ambassadors to creative locals, VanMoof has access to a mountain of rich data on how riders experience their city by bike. Let’s map their unique routes through Apple Maps and encourage people to use the app to be able to ride through cities in an authentic way.
Agency: VanMoof in-house creative team
Year: 2021
Responsibilities: Concept creation, narrative writing, collaborating with Apple
