Brief: An entrepreneur came to us with an idea: toys made for both children and adults. In purpose and design, these toys would encourage play in the two, often separate, worlds of children and adults.
Solution: Double the purpose = double the fun. Thanks to their refined design, moiom toys won't be shoved in the corner of a room. They'll stay out in the open; sparking play in both adults and children and creating more moments to connect. Because play shouldn't be cleared away at the end of the day.
Agency: Dentsu Creative
Year: 2023
Responsibilities: Strategy narrative, naming, tone of voice, tag line.
*Tone of voice guide is available upon request*
